Privacy Policy
Last updated: October 1, 2026
1Overview
ATB Agency LLC ("ATB Agency," "we," "us," or "our") provides AI-powered voice agents, website chat, SMS automation, booking, and related marketing/CRM services to local businesses (collectively, the "Services"). This Privacy Policy explains what information we collect through our website (atbagency.com) and our Services, how we use and share it, and the choices available to you. By visiting our website or using our Services, you agree to the practices described in this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use our website or Services. This policy does not apply to the separate websites, apps, or services of our clients, which have their own privacy practices.
2Information We Collect
Information you provide to us
- Contact details — name, business name, email address, phone number, and mailing address submitted through our forms (e.g., demo requests, contact forms), chat widget, or phone calls.
- Account & billing information — if you become a client, information needed to set up and bill your account, including payment details processed through our third-party payment processor.
- Communications — messages, call recordings/transcripts, and chat transcripts you exchange with our team or our AI agents.
- Content you submit — business information, knowledge-base content, and other materials you provide so we can configure your AI agents and CRM.
Information collected automatically
- Device & usage data — IP address, browser type, device identifiers, pages viewed, referring URL, and timestamps, collected via cookies and similar technologies (see Section 5).
- Approximate location — derived from your IP address or area code.
Information from third parties
We may receive information about you from service providers (such as our CRM/marketing platform, advertising partners, and analytics providers) and from publicly available sources.
3How We Use Information
We use the information we collect to:
- Provide, operate, and maintain our website and Services, including configuring and operating AI voice/chat agents on behalf of our clients;
- Respond to inquiries, schedule demos, and provide customer support;
- Process transactions and send related information, including confirmations and invoices;
- Send marketing, promotional, and service communications, including by email, phone, and SMS, where you have provided consent or as otherwise permitted by law;
- Personalize and improve our website and Services, including through analytics;
- Detect, investigate, and prevent fraud, abuse, and security incidents; and
- Comply with legal obligations and enforce our agreements, including our Terms of Service.
4SMS / Text Messaging Program
ATB Agency LLC and the businesses we support may offer SMS/text messaging communications, such as appointment reminders, lead follow-up, promotional offers, and customer service messages ("SMS Program").
Consent. By providing your mobile phone number and opting in (for example, by submitting a web form, checking a consent box, or texting a keyword), you consent to receive recurring automated text messages from or on behalf of ATB Agency LLC and/or the business you are communicating with. Consent is not a condition of purchasing any goods or services.
Message frequency varies based on your interactions and may include appointment reminders, promotional messages, and account/service notifications.
Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
Opt-out. Reply STOP at any time to stop receiving messages from that number. You may receive a one-time confirmation message. Reply HELP for assistance, or contact us using the information in Section 12.
No sharing for third-party marketing. We do not sell, rent, or share mobile opt-in data or phone numbers collected through our SMS Program with third parties for their own marketing or promotional purposes. Mobile information is used solely to deliver the SMS Program and related support.
This SMS Program is subject to applicable carrier terms (e.g., T-Mobile, AT&T, Verizon) and is not guaranteed to be free of delay or delivery failure.
7Data Retention & Security
We retain personal information for as long as reasonably necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8Your Rights & Choices
- Marketing emails — you may opt out at any time using the unsubscribe link in any marketing email.
- SMS messages — reply STOP to any text message, as described in Section 4.
- Access, correction, or deletion — you may request access to, correction of, or deletion of your personal information by contacting us using the details in Section 12, subject to applicable law and legitimate business/legal needs (such as record-keeping requirements).
- Do Not Call / Do Not Track — we honor applicable Do Not Call registrations for telemarketing calls; our website does not currently respond to browser "Do Not Track" signals.
Depending on your state of residence, you may have additional rights under applicable privacy laws. To exercise any rights available to you, please contact us.
9Children's Privacy
Our website and Services are intended for businesses and individuals who are at least 18 years old. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
10Third-Party Links & Services
Our website and Services may contain links to, or integrate with, third-party websites and tools (such as scheduling, payment, or social media platforms) that are not operated by us. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
11Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date above reflects the most recent revision. Material changes will be posted on this page, and we encourage you to review this policy periodically.